It is a great honor for Adidas to provide the series of products that is the most sustainable in the history for London Olympic Games and Paralympics Games in 2012. Adidas has been sponsored the Olympic Games and Paralympics Games these two sports events sports equipments, and this is a milestone for Adidas once more historically. Over ten years, Adidas Group has been working to use commercial behaviors, which were more sustainable. Moreover, it was recognized the industry pioneer in this field. In 2012, there held the London Olympic Games, and the sports suits for Olympic Committee and Paralympics Committee of eleven countries have been supplied by Adidas, which can make a perfect presentation of this behavior.In 2012, Adidas prepared running shoes for London Olympic Games, and there were elements of sustainability in each style. In this Olympic Games, as many as seventy million volunteers will participate in them. The sports shoes edition they going to put on is the extraordinary Fluid Trainer that will be the most sustainable development of Adidas throughout the history. The is a decrease on the squander because the making efficiency of this shoe mold is over seventy percent.On the sustainable development, sportswear series of the 2012 London Olympic Game leaves a profound impression all the same. One hundred and sixty-five sorts of sustainable materials have been developed by Adidas, which have been provided for the Olympic Games. Adidas will provide volunteers suits, the Olympic Torch Relay suits, the ninety-six Olympic Village suits and training suits, which all will use sustainable fabrics. Adidas was equivalently to recollect and reuse 1.5 million bottles during the procedure of manufacturing athletes and volunteers’ suits in the Olympic Games.Simon Cartwright who was Adidas’s vice president for the Olympic Games business said :”As a responsible global brand, Adidas attaches great importance to the sustainable development”. “In every regards, we are concerned about the sustainable development”. “The scope changes from innovation, design, development and purchasing to sales and marketing management”. “Moreover, it even includes the operation mode of our stores and office buildings”.Compared to each previous Olympic Games and Paralympics games, and even compared to any global activities, Adidas products that used in London 2012 Olympic Games were the most sustainable development products of Adidas so far. Each sportsman that will dress Adidas products all will put in the products with sustainable development in the Olympic Games. A five-year plan has been made by Adidas for the sake of significantly lowering the influences to the environment. In the successive eight years, the company was voted as the most sustainable one hundred global companies. As for the Sustainable Development Group of the Olympic Organizing Committee in London, there always cooperation with Adidas. In addition, Adidas, since 2012, was the Dow Jones Sustainability Index’s leading enterprise.
London Olympic Games, Most Sustainable, London Olympic, Olympic Games, Paralympics Games, Sustainable Development
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